The Movimiento de Viñateros Independientes is a group of small wine producers, who make high quality, individual wines, which represent the dreams of each of their partners. The story goes back to the summer of 2009 when a group of 12 wineries meets with the sole intention of spreading a new way of seeing Chilean wine, spreading wines made on a human scale, handmade, unique, far from the industrialization with which Chilean wine is known. Founded on the basis of Associativity, firmly believe that group work will bring the individual benefits Detachment of Individualism "here each partner can present the wines of the other as if they were theirs", the wines of MOVI wines do not compete with each other, they are complementary, They reflect the character and identity of the land and the place that gave them their origin at the hand of their creator. We find in the group Organic, Biodynamic, Secano, Terroir, Signature Wines, Garage Wines, each partner has captured their dreams in their wines.
The strategy for the dissemination was first to bring MOVI closer to the people, to convey that wine is an inherent part of the life of the Chilean, to break with the extremes; of the elitist product or the popular product. Take off shirts and wear shirts, change huaso hat for jockey. Do not make wine a disguise or something of occasion.
The second was to show journalists and sommeliers that there are other wines, which bring wealth to Chile, through personal experiences, to explore corners of Chile showing the work of other artisans, passionate families who share the same values as MOVI, passion, enthusiasm and love for work done. Feel in your own body the value of people and their products, re-encounter with the traditions and culture.
But you also had to show yourself to the world. MOVI has received in Chile the most important journalists and wine writers of the World, but not in hotels, if not in their homes, showing their lives, in which wine is the fundamental engine, showing passion and speaking frankly . On the other hand and thanks to government support, international tours have been fundamental, presenting the group in countries such as England, United States, China, France, Brazil, Argentina, Peru, Japan.
In this way the group has been consolidated over the years. At present it is a constituted association, that although it represents something more than 0.1% of the wine production at a national level, it has expanded in the global collective imagination reaching to establish itself as a category in the production of wine. MOVI came to occupy an empty space in Chile and as an example of associativity, not only in the wine industry, today there are more objectives such as; incentivize the development of more personal projects, whether or not they are part of MOVI and promote the national vitivinicultural diversity. Promote Chile wine and country image with more actors than just a few large companies. Participating in technical commissions with other associations of the guild and government help to discover and reflotar zones through the people who are producing quality wines and who expect to obtain a fair value for each bottle produced.